Our mission

We’re extremely passionate about our farmers’ intergenerational success and the New Zealand pastoral sector. Our mission is to be the platform of choice for New Zealand farmers by enabling them to make productive, profitable and sustainable decisions.  

Our vision

Success and succession are at the core of the FarmIQ vision, as we power pastoral farming success today and in the future. 

Better together

To take our partnership with farmers one step further, in 2021 we acquired FARMAX, a modelling and decision support tool developed for pastoral farmers in New Zealand. Together, FarmIQ and FARMAX provide the most complete farm management system solutions with both recording and predictive modelling functionality. Using both tools provides a holistic view of the whole farm system, not just profit, production and sustainability, but people, land and processes as well. 

Get your plan right with FARMAX and monitor and measure your real-time success using FarmIQ. 

Leading the way

With a depth of experience across all relevant business disciplines, this team is leading FarmIQ towards a strong and sustainable future.

  • Gavin McEwen

    Executive General Manager

    Gavin is from a Waikato dairy farming background, with a Bachelor of Horticulture from Lincoln University. He has 30 years' experience in the agricultural sector, both owning and operating his own businesses through to managerial positions in LIC, Turners and Growers, and Farmax Ltd. Gavin's focus is on furthering the potential of New Zealand pastoral agriculture, believing that transparency and collaboration among the agricultural service industry is long overdue and is key to unlocking that potential.

    E: gavin.mcewen@farmiq.co.nz
    M: 021 428 467
  • nicholas

    Nicholas Crosse

    Head of Customer Operations

    Nicholas grew up on the family sheep and beef farm at Weber, and after attending Fielding High School, he moved to Wellington to pursue commercial law and management studies. Nicholas has spent the last five years working to improve our customers' experience at FarmIQ, ensuring that every interaction our external and internal stakeholders have with FarmIQ is positive.

    E: nicholas.crosse@farmiq.co.nz
    M: 027 3444 075
  • russell

    Russell MacKay

    Head of Sales and Marketing

    From a 150 year old family farm in eastern Southland, Russell MacKay has lived and breathed farming and agribusiness, with roles including fencing, shepherding, agri-tourism, farming and rural banking - as well as a stint dog sledding in Canada for a change of scenery. As Head of Sales and Marketing, Russell is passionate about showing farmers how FarmIQ can take their business to the next level.

    E: russell.mackay@farmiq.co.nz
    M: 027 232 2366
  • Kelly-Ann 1

    Kelly-Ann Hubbard

    Head of Technology

    Wellington born and bred, Kelly-Ann originally studied exercise science, but for the last 20 years she has worked in a variety of IT roles, including development, business analysis, testing and management. As Head of Technology at FarmIQ, Kelly-Ann manages the teams that build and support our software, and ensures our technology stack is reliable and efficient.

    E: kelly-ann.hubbard@farmiq.co.nz
  • Todd White

    Todd White

    Head of Product

    Todd has more than 25 years' experience in agriculture and agritech, including completing a PhD in pastoral science at Massey University, working in the farm system team at AgResearch, and working in various farm, science and education roles across the United States. He has been at FarmIQ for 11 years. As Head of Product, his goal is to solve farmer problems by delivering simple but powerful technology solutions that advance the financial performance and environmental sustainability of pasture-based farming systems.

    E: todd.white@farmiq.co.nz
    M: 021 490 649
  • Pete

    Pete Young

    Finance Manager

    Pete has been a chartered accountant for over 15 years and started his accounting career with Deloitte in Hamilton. He is responsible for the finance and accounting functions of FarmIQ Systems Limited, and reports regular financial information to the board and the management team. 

    E: pete.young@farmax.co.nz
    M: 021 050 7496

Ownership and governance

FarmIQ is owned by the primary sector; Farmlands, Landcorp (Pāmu), AgResearch, MSD Animal Health, Silver Fern Farms, and Veterinary Enterprises. The board is made up of five non-executive directors and a board observer.

  • Chairman: Warren Parker
  • Silver Fern Farms Representative: Dan Jex-Blake
  • MSD Animal Health Representative: Jared Briggs 
  • Pāmu Representative: Steven McJorrow
  • Pāmu Representative: Tammy Lemire  
  • AgResearch (board observer): Megan Skiffington

The evolution of FarmIQ

Founded in 2010, FarmIQ was created in a Primary Growth Partnership (PGP) between government and the industry. The original project goal was to improve red meat value chain efficiency by allowing information to flow freely between farmers, processors and retailers. 

In 2017 the PGP ended and FarmIQ became a fully incorporated New Zealand business, joined by a group of passionate industry shareholders. Today FarmIQ services the red meat, fibre and dairy industry in Aotearoa and in 2021 added Farmax digital farm modelling to its product portfolio.