Agri-tech for the benefit

of all New Zealanders

Our reason for being

We provide a platform which brings all a farm's information together, enabling the farmer to make more productive, profitable, and sustainable decisions.

The positive impact of these decisions extends far beyond the farm gate and can be seen right throughout the industry. For this reason, FarmIQ is a preferred ERP platform for enterprise agribusiness.

Our apps are used throughout the pastoral value chain, and are a significant driver of primary sector returns and value creation. Above all, we're passionate about our farmers' intergenerational success and the New Zealand pastoral sector.

Our history

We were created with the specific aim to prove that with better information, farmers could run more productive, profitable and sustainable operations.

We were established as part of a government-backed Primary Growth Partnership (PGP) initiative in 2010, with the goal of improving the value chain efficiency by allowing information to flow freely between farmers, processors, and retailers. In October 2017 the PGP wrapped up and FarmIQ became a fully incorporated New Zealand business, supported by a group of passionate shareholders.

Over 4,000 farms are already using FarmIQ, and that number continues to grow as the demand for farm management software increases, which is primarily driven by compliance and regulation. 

Leading the way

With a depth of experience across all relevant business disciplines, this team is leading FarmIQ towards a strong and sustainable future.
Will Noble
Chief Executive Officer
Will is a customer-orientated business leader with an entrepreneurial spirit and solutions-focused approach. He has amassed a wealth of local and international experience over the past 25 years; leading a number of large and diverse business divisions across industries such as IT, digital media, telecommunications, professional services and project management.
Julie McInroe
Head of People and Capability
Julie grew up on a West Coast sheep and beef farm, trained as a teacher and was a Primary School Principal. With a collegial leadership style, Julie is passionate about seeing people develop and grow to reach their potential. With her background in education, small business and administration in schools and national sports organisations, Julie has a unique mix of skills and experience to support our talented staff.
Jock Richardson
GM - Sales and Customer Success
Jock grew up on sheep and beef properties and has had an extensive career in the dairy industry. Prior to joining FarmIQ, he ran global sales and marketing at LIC for four years and New Zealand sales and marketing for seven years before that.
Jason Hanley
Chief Product Officer
Jason is passionate about agile and product delivery and is an experienced leader of product and software development teams. In the past he has worked with NZ Post establishing a product ownership practice and leading the development teams, and in a former role as Head of Digital Farm Systems he helped to transform the development teams capability, moving them to the next stage of their technology evolution.
Gavin McEwen
Chief Operating Officer
Gavin is from a Waikato dairy farming background, with a Bachelor of Horticulture from Lincoln University. He has 30 years' experience in the agricultural sector, both owning and operating his own businesses through to managerial positions in LIC, Turners and Growers, and Farmax Ltd. Gavin's focus is on furthering the potential of New Zealand pastoral agriculture, believing that transparency and collaboration among the agricultural service industry is long overdue and is key to unlocking that potential.
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Ownership and governance

FarmIQ is 26% owned by Farmlands, New Zealand's largest rural co-operative, 26% by Landcorp, 26% by Silver Fern Farms, 13.6% by MSD and 8.4% by Veterinary Enterprises. The board is made up of five non-executive directors.

  • Warren ParkerChairman. Warren holds and has held numerous board rules including on Predator Free 2050 Ltd, Farmlands Co-operative Society, Genomics Aotearoa, and as Chair of the Ministry Advisory Group and Chair of Pāmu. 
  • Dan Jex-BlakeSilver Fern Farms representative. Dan is MD of Mangapoike, a full-time farmer and a Director of Silver Fern Farms.
  • Richard WilkinsonFarmlands representative. Richard is the Chief Innovation and Digital Officer at Farmlands and previously the Chief Technology Officer at New Zealand Rugby.
  • Stephen MurrayMSD Animal Health Representative. Stephen is a veterinarian with global animal health management and leadership experience. 
  • Steven McJorrowPamu Representative. Steven is CFO at Pāmu and has a strong background in finance, strategy development and private equity.

Agri-tech for the benefit of all New Zealanders

Smart farming is getting your farm to work harder for you
Our aim is to promote and facilitate long-term sustainable good farm management practice.
Yesterday, today and tomorrow in the palm of your hand
We give our subscribers control over their resources and their legacy.
Working together for better is what sets us apart
Our aim is to bring together an industry network that makes it easier for you to succeed.